To plant the first seed for innovative non-profit endeavors whose social impact have the potential to grow exponentially.
Donation: 30000 yuan Impact: 60 million yuan
Daliang Mountain was one of the poorest areas in Southwestern China. Here, investigative journalist Jie Chen discovered an isolated village with the only way in and out being a series of 17 unsecured vine ladders. In March of 2016, Jie Chen sought help from Love’s Cottage for a research grant. Jie Chen and colleagues carried heavy filming equipment, following the kids as they went to school, documenting the same treacherous route of the “world’s most dangerous 800 meter walk to school.”
The article drew instant attention upon publication. Vice Premier Wang Yang responded instantly that the problem should be appropriately tackled. As a result, numerous organisations and enterprises provided many forms of help and assistance. Love’s Cottage has managed to bring RMB60 million impact with only RMB30, 000 of seed funding.
Donation: 50000 yuan Impact: 2.85 million yuan
Over 70 million rural and left-behind children are lacking in arts education. They are typically only taught Chinese and math, with virtually no access to other courses. In August, 2014, Love’s Cottage designed an in-depth education project for Maitian Education Foundation, called the Rainbow Pockets Experimental Charity Launch Fund. The project unfolded flawlessly and attracted positive feedback from both teachers and students. In Tencent Charity Foundation’s November, 2014 crowdfunding competition, Rainbow Pockets was awarded the first ‘Action in China Philanthropy Award’, and won a developmental fund of RMB200 thousand.
Over the last two years, the project has smoothly evolved into one of the core projects at Maitain. It has affected an over 11,200 students, with 3,303 pockets sent out, and a broad coverage of 36 schools in 15 regions, and funds totalling RMB2.85 million.
Love’s Cottage was instrumental to this project getting off the ground.
Donation: 226000 yuan Impact: 34.83 million yuan
The mortality rate of children in impoverished areas can be as high as 54%, and this is one of the major drivers of rural family poverty. Building upon the foundation of social security and the New Rural Cooperative Medical Care System, the Secondary Supplemental Insurance System provides a second layer of protection to mitigate the risks that the costs of treating serious medical conditions may force middle- to low-income families into poverty.
Love’s Cottage supported the project’s launch in several pilot regions. Sky9 Capital’s Founding Partner, Mr Ron Cao, personally donated ¥176,000, which directly helped 3,520 children from Hubei. Love’s Cottage raised another ¥50,000 to support 1,000 additional children.